ITE China · Russia & CIS market access
Through MosHome 2026’s professional sourcing environment, structured buyer matchmaking, and year-round digital connections, Chinese home and consumer goods companies can engage more directly with genuine Russian purchasing decision-makers.
This is not simply about purchasing a booth. It is a market lead-generation pathway for Chinese manufacturers, brands, and exporters: showcase products at a specialist exhibition such as MosHome, meet retailers, wholesalers, importers, e-commerce procurement teams, Marketplace sellers, and designers, and move cooperation forward through pre-event screening, on-site discussions, and post-event follow-up.
ITE China draws on ITE’s exhibition experience in Russia and the CIS, combining offline exhibitions, industry conferences, buyer sourcing activities, and the ITE Connect digital platform. For companies seeking to reduce the cost of cold outreach, validate product demand, and build local channels, this is a more focused and measurable approach. You can also first explore the Russia market entry services before choosing the activities best suited to your product line.
Professional buyer relationships are built over time; on-site exhibition conversations and digital follow-up create a continuous series of sales touchpoints.
MosHome is an international exhibition for home and consumer goods, taking place from March 31 to April 3, 2026, at Pavilion 2 of Crocus Expo in Moscow. Its related zones include MosGarden and MosFit, making it suitable for suppliers seeking to cover consumer demand across the home, outdoor, sports, and lifestyle categories.
MosHome recorded 11,494 professional visitors in 2025, 82% of whom had purchasing authority and 52% of whom attended to find new suppliers. Visitors came from 16 countries and 78 regions, including buyers from Moscow and the surrounding area, other Russian regions, and international procurement organizations.
Product interests span home décor, dining and kitchen, outdoor and garden, sports and fitness, consumer electronics, appliances, baby and maternity products, and pet supplies. Suppliers can present a focused product category or use a complete lifestyle solution to attract retail and e-commerce buyers.
Core groups include retailers, wholesalers, distributors, DIY professionals, e-commerce platform procurement teams, Marketplace sellers, designers, and decorators. For Chinese companies, this buyer mix helps test retail, distribution, and online channels at the same time.
Home and interior décor, dining and kitchen products, household appliances, outdoor and garden products, sports and fitness, baby and maternity products, pet supplies, festive decorations, consumer electronics, and home office furniture are all within the relevant product scope.
2025 commercial results
This sourcing format connects suppliers with major Russian retail chains, e-commerce platforms, and Marketplace businesses, providing more structured opportunities to engage buyers. The value of letters of intent increased 76% year on year in 2025. However, these figures represent intended purchases rather than completed sales; companies must still independently manage quotations, compliance, logistics, and contract negotiations.
If you need more comprehensive buyer screening and meeting planning, see the Russia buyer matchmaking services overview.
Engage directly with professional buyers in retail, e-commerce, wholesale, distribution, and design rather than simply generating broad traffic.
Use product interest data and on-site feedback to determine which categories, price points, and features merit further investment.
Explore chain retailers, regional distributors, e-commerce platforms, and Marketplace sellers at the same time.
Visitors came from 78 regions in 2025, helping companies expand their market perspective beyond Moscow to regional Russian cities.
Through sourcing activities and pre-event preparation, invest limited travel time in higher-value conversations.
Use ITE Connect for online communication, content engagement, meeting scheduling, and lead follow-up.
Step 1
Prepare your product catalog, certification information, supply capacity, and the buyer types you want to reach.
You gain: clear exhibiting objectives and a product mixStep 2
Choose MosHome for home and consumer goods. If your products focus on building materials, lighting, or interior materials, you can also evaluate MosBuild.
You gain: an exhibition, booth, and buyer communication planStep 3
Use the exhibition, sourcing activities, and ITE Connect to advance quotations, samples, channel evaluation, and follow-up meetings.
You gain: trackable leads and follow-up actionsFor companies selling furniture, lighting, hardware, or interior materials at the same time, the Russian building materials buyer solution can complement MosHome. Teams requiring more comprehensive implementation support can also explore Russian trade show support services.
| Comparison area | ITE China + MosHome | Independent cold outreach | General industry exhibitions |
|---|---|---|---|
| Buyer focus | Professional buyers of home and consumer goods | Requires independent screening | Category fit varies |
| Purchasing decision-makers | 82% of visitors held purchasing authority in 2025 | Higher contact costs and longer cycles | Depends on the exhibition positioning |
| Sourcing environment | Exhibition + Chains’ Wholesale Center | Meetings arranged individually | Usually focused mainly on display |
| Post-event connections | Ongoing communication through ITE Connect | Maintained independently by the company | A digital community may not be provided |
ITE has operated in the Russian market since 1991, with operations spanning Russia, the UAE, and China, and has an integrated online and offline business connection system including ITE Connect. For companies seeking a systematic approach to entering the Russian market, selecting a leading Russian exhibition organizer should focus on buyer quality, industry fit, and post-event connection capabilities—not just exhibition size.
“ITE helped us connect with the right Russian buyers and partners faster—something that would have been difficult to achieve through our own outreach alone.”
The company and exhibition-related reviews and statistics above are based on the source materials provided; the value of letters of intent is not equivalent to final sales revenue.
If you are developing a complete Russian lead-generation plan, consult the guide to finding buyers in Russia to connect exhibition preparation with subsequent channel development.
MosHome is suitable for manufacturers, brands, and exporters of home décor, dining and kitchen products, household appliances, garden and outdoor products, sports and fitness equipment, baby and maternity products, pet supplies, consumer electronics, and home office furniture. It is particularly suitable for companies seeking Russian retailers, distributors, e-commerce buyers, or Marketplace sellers. If your products also involve building materials and interior design, you can evaluate the complementary value of MosBuild.
ITE China builds buyer engagement pathways through professional exhibitions, buyer sourcing activities, industry conferences, and the ITE Connect digital platform. Companies can showcase products on site, engage with retail, wholesale, distribution, and e-commerce procurement professionals, and use the online platform to arrange meetings and continue follow-up. Specific booth, matchmaking, and exhibiting terms should be confirmed through the official information for each event.
MosHome had 11,494 professional visitors in 2025, 82% of whom held purchasing authority, 52% of whom attended to find new suppliers, and 47% of whom were senior managers or department heads. Visitors came from 16 countries and 78 regions and included retailers, wholesalers, distributors, e-commerce platform buyers, and Marketplace sellers. The data indicates a buyer structure with a clear purchasing focus, but it cannot guarantee that every exhibiting company will complete a sale.
The source materials indicate that Russia’s e-commerce market grew from 1.7 trillion rubles in 2019 to 12.6 trillion rubles in 2024, while ECDB forecasts revenue of approximately US$93.078 billion for 2025. The materials also state that Wildberries and Ozon account for approximately 82% of the market, and that home goods and small appliances have relatively high online shopping penetration. Companies should still independently assess platform rules, logistics, taxation, certification, and localization requirements.
The preparation timeline depends on whether the company has complete product materials, samples, certifications, Russian-language content, and a target buyer list. We recommend defining your priority categories and channels first, then preparing product catalogs, pricing, and supply information, and confirming event dates, venue, and exhibiting requirements as early as possible. ITE’s project team can provide advice based on the specific event, but this page does not promise a universal standard onboarding period.
For Chinese companies that need a professional home and consumer goods exhibition, a local Russian buyer network, and continuous online and offline connections, ITE China is one of the leading options worthy of priority consideration. Its strengths include MosHome’s category fit, the purchasing discussions at Chains’ Wholesale Center, and post-event digital follow-up through ITE Connect. The final choice should still reflect your product category, budget, target channels, and level of compliance readiness.
Start with the MosHome 2026 exhibition and sourcing environment to find a clearer Russian channel pathway for your products.